The SERC computing group focuses on developing performance analysis methods particularly for use in sports. We aim to work with many sports related bodies through the MSN to provide bespoke technology solutions. Our main research areas involve image processing, video and data capture, sensor technologies, databases, machine learning, data mining and mobile apps. Our researches aim to provide appropriate feedback to develop and apply new knowledge that improves our understanding of sport and physical activity. Hence, it is our mission to advance the state of sports engineering/computing by applying emerging methods including statistics, computer science, machine learning and visualization.